Zayna Al Hamarneh

CEO & CO Founder at MODE

With over 25 years of experience in marketing and public relations across Jordan and the wider region, I co-founded MODE in 2010, a boutique agency based in Amman. At MODE, we manage diverse client portfolios, offering services in social media, public relations, direct marketing, creative strategy, event management, and national awareness campaigns. We specialize in strategic communication and social media training for government entities, NGOs, luxury brands, retail, F&B, hospitality, and entertainment sectors. Throughout my career, I’ve collaborated with leading multinational brands and institutions, including Google, Meta, UNICEF Jordan, UNILEVER, IKEA, Loacker Arabia, Ralph Lauren, Chalhoub Group, OPPO, SteelSeries, Johnson & Johnson, St. Regis, and the Belgian, Swedish, and German Embassies, as well as the EU Delegation in Jordan. Since 2021, I have served as a Communications Consultant at the World Bank Group, overseeing communication and social media strategies for projects in transportation, childcare, early childhood education, and women’s economic empowerment. In 2024, I joined a consultancy team to lead cultural activities for the EU Delegation in Jordan, managing projects, events, marketing, and communications. I was also honored to be the only Jordanian woman featured in Meta’s ‘She Means Business’ campaign, recognized as one of the region’s inspiring success stories in social media-driven business.