Waseem Khalaf

CEO

Waseem Khalaf is the Founder & CEO of DONUTTERY, a Jordanian donut and specialty coffee brand that has grown from a local concept into a multi-market business. Under his leadership, DONUTTERY has expanded to 15 locations across Jordan, four in Riyadh, Saudi Arabia, and two in Ramallah, Palestine, with plans to enter the US market. His journey reflects the ambition of building a homegrown brand with regional reach, combining entrepreneurship, brand building, operational growth, and franchising to turn a local idea into an international opportunity.