Volume 3 speaker

Sara Al Refai

Managing Director at Edraak Media

Sara Al Refai is an architect-turned-marketer and media executive who leads Edraak Media. She founded Coconut Media Inc. and Dawrati, hosts The Secrets of Marketing podcast, and has trained more than 10,000 students across the Middle East. Her career brings together design thinking, marketing strategy, media, and education, with a focus on helping people and organisations develop their capabilities. Her work brings together design thinking, marketing strategy, media, and education. Through leadership, training, and public-facing content, she helps people and organisations strengthen their capabilities and approach communication and growth with greater clarity.