Basil Mfarrej

Basil Mfarrej is Co-Founder of UPT House, a creative production and marketing company leveraging artificial intelligence to transform how brands and institutions create content and communicate with audiences. Which leads the integration of AI into creative production, combining emerging technologies with storytelling and strategic communication to develop new possibilities for the media industry. UPT House created Farah, the AI-generated spokesperson for the Jordanian government, demonstrating how AI can move beyond experimentation into real world public communication.

18.5K Total Followers