What happened at Jordan Create Volume 2
Thirty-seven speakers, a combined following past 100 million, and thirteen sessions in one day. The recap, with the sessions worth watching back.
Jordan CreatePublished 2 min read
Key takeaways
4 things to know before you read.
- 01Volume 2 brought 37 of the region's biggest creators to one stage in Amman on Sunday 26 July 2026, for an audience of over 750 creators, marketers and brands.
- 02Thirteen sessions ran across Creation, Marketing and Technology, from 'Human vs. AI: Who Makes Better Content?' to 'The Neuroscience of Retention'.
- 03The sessions that travelled furthest afterwards were the practical ones: how creators make money, and how to stay authentic while growing.
- 04Volume 3 scales it up: 2,000 guests at Panorama, Dead Sea, on Friday 6 November 2026, with workshops and a full evening programme added.
Jordan Create Volume 2 happened on Sunday 26 July 2026 in Amman. Thirty-seven speakers with a combined following of more than 100 million took the stage across thirteen sessions, in front of more than 750 creators, marketers, brands and platform teams. This is what the day looked like, and what it set up for Volume 3.
The lineup
Storytellers, entertainers, chefs, athletes and educators, alongside the marketing leads and platform people who work with them. The full Volume 2 lineup, with every speaker's profile, is on the Volume 2 recap page.
The sessions people kept talking about
- Human vs. AI: Who Makes Better Content? A panel that refused to land on the easy answer.
- How Creators Actually Make Money. The most-quoted session of the day; it became the starting point for our article on creator income in Jordan.
- The Neuroscience of Retention. A keynote on why people keep watching, with numbers.
- How to Stay Authentic on Social Media. The conversation every creator over 100,000 followers wanted to have.
- Short Form vs. Long Form: Who Wins? Spoiler: the room did not agree.
What it set up
Two editions in, the ask from the room was clear: more time to actually do things, not only listen. So Volume 3 adds five seat-limited workshops (editing for retention, pitching brands, studio lighting, sound for short form, personal brand), keeps the panels and keynotes, and runs an evening programme with live sets and a magic show. It moves to Panorama at the Dead Sea on Friday 6 November 2026, for 2,000 guests.
Most events give you a lanyard and a chair. Jordan Create gives you a story.
Watch it back
The Volume 2 short film by Unda Film, the behind-the-scenes cut and the panel clips are in the Watch section of the home page.
Questions people ask
- When and where was Jordan Create Volume 2?
- Sunday 26 July 2026, in Amman, Jordan.
- How many people attended Jordan Create Volume 2?
- More than 750 creators, marketers, brands and platform teams, with 37 speakers across 13 sessions.
- When is Jordan Create Volume 3?
- Friday 6 November 2026 at Panorama, Dead Sea, Jordan. Doors open at 12:00 and the programme runs to around 22:00, for 2,000 guests.
Keep reading
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A four-paragraph message that gets a reply, and the two mistakes that get you ignored.
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